
August-September RunnerBox, with Trail Runner supplement.
Entering a massive retailer, like a major-city Whole Foods or REI, can be an overwhelming experience. With aisles upon aisles of products to choose from, some shoppers forget what they needed and wander around in a stupor.
Perhaps that explains the appeal of subscription boxes. The principle is simple: shoppers sign up to receive a monthly package of products curated around a certain theme or niche. Since BirchBox, a beauty products service, kicked off the subscription trend four years ago, boxes have appeared catering to, among others, wine drinkers, dog lovers, bros, eco-conscious snackers, lazy clothing shoppers and people who shave.
In fact, there’s now such a dazzling array of subscriptions available that choosing the right box has become almost as overwhelming as stepping into one of those massive retailers. To spare you the anxiety of choosing, we’ve “curated” a few subscription boxes geared toward trail runners.
1. StrideBox
In an Oregon running store last year, James Erickson observed patrons studying a huge wall of bars, gels and chews. “All of them eventually walked away without buying anything,” he said. The experience got him thinking about how to stay up-to-date on sports nutrition products, “other than attending a running expo every couple of weeks.”
So Erickson founded StrideBox, which he describes as a way to try out new products “without having to commit to buying a case of something only to find out it tastes horrible, or gives you a stomach ache.”
2. RunnerBox
Similarly, RunnerBox was founded to spare runners extra legwork and “help take the guesswork out of the process” of testing new food and gear, says Laura Jorgensen of RunnerBox, so runners can spend less time in stores and more on roads or trails.
3. Cairn Subscription Box
A recent box from Cairn.
However you reach that little pile of rocks on the summit – running, hiking, biking, climbing, skiing – Cairn could be the box for you. Each month, subscribers receive what CEO and Founder Rob Little describes as “recreationally neutral” packages geared toward “anyone who enjoys spending time outside.”
4. The Feed
The Feed’s ProBox.
The Feed is aiming to be a “complete online source for everything sport nutrition,” says John Franklin, who works in business development with the company. Consumers can shop online for individual products – The Feed stocks some 800 products from 60 brands – or choose one of several curated boxes, like the Pro Box, which features bars, gels, chews and hydration and recovery products, or the Team Garmin-Sharp Box, containing nutrition products used by the team during the Tour de France.
“We encourage our customers to think about the type of athlete they are, look at one of the curated boxes, and then craft and customize it to meet their needs,” Franklin says. “It’s really important to note that every piece of nutrition is customizable, because every person is different, and reacts differently to foods.” To aid consumers in their choices, The Feed also blogs about various nutrition topics on their website.