I’ve long had a beef with the word sustainability.
It’s tossed around so often in the outdoor industry, affixed to so many products and claims that it loses all meaning. The concept of sustainability has allowed us to convince ourselves that by buying shoes that are theoretically recyclable or offsetting the emissions of race travel, we’ve done enough.“Sustainability” says it’s sufficient to make small changes.
What we need is a systemic overhaul.
It’s business as almost usual, consuming at the same rate while switching out light bulbs and recycling. We need the courage to acknowledge that where we are is far from where we want to be.
To quote Atticus Finch from To Kill A Mockingbird, “Real courage is when you know you’re licked before you begin, but you begin anyway and see it through no matter what.”