How to Avoid Getting Scammed By Greenwashing
Deceptive eco-marketing techniques prey on consumers who want to make responsible purchases. Here's how to sort through the greenwashing.
Author
Kristin Hostetter
Kristin Hostetter is the Head of Sustainability at Outside Interactive, Inc. and the resident sustainability columnist on Outside Online. Hostetter has worked as a journalist in the outdoor industry for 25+ years and has written four books on outdoor gear. A passionate environmentalist, Hostetter co-founded the Plastic Impact Alliance, a coalition of outdoor businesses bent on solving the single-use plastic problem and in 2021 she was awarded Sustainability Champion of the Year at Outdoor Media Summit.