Greetings sponsored athletes and industry partners,

On Wednesday, July 22, Trail Runner magazine will present the Fifth Annual Uphill Challenge sponsored by inov-8, at the Summer Outdoor Retailer Show.

Don’t miss your chance to participate in this pure test of athletic ability, lung power, gusto and fortitude!

What is it?

If you are attending the Summer Outdoor Retailer tradeshow in Salt Lake City on Wednesday, July 22 between 9 a.m. and 4 p.m., take part in this exciting event on two side-by-side Free Motion Fitness Incline Trainer treadmills, in the Salt Palace Endurance Zone.

Every half-hour, emcee Allison Pattillo, Trail Runner’s associate editor, will kick off another duel between two athletes on treadmills set at a 10-percent incline. The athlete covering the most mileage in 15 minutes is declared the winner of each pairing. At 4:15 p.m., the male and female athletes logging the day’s greatest distance will be declared the 2009 King and Queen of the Mountains!

Why participate?

This is an excellent way for sponsored athletes to promote the sport of trail running in a lively, attention-grabbing way and give valuable exposure to your supportive sponsors.

Industry folks, here's your chance to see how you measure up to the elites and give them a run for their money!

We expect the dueling treadmills—and the vocal emcee—to become quite a spectacle. Captivated crowds will get a taste of “mountain” running and see talented opponents battle it out!

There’s no cost to participate!

We are accepting gear donations as random prizes to be distributed to Uphill Challenge spectators throughout the day. Sign up to participate and have the chance to promote your company’s (or sponsor’s) products.

Sign up now!

Space is limited, so reply NOW to secure your spot in the Fifth Annual Uphill Challenge. Please reply by Monday, July 6 to apattillo@bigstonepub.com and we will do our best to book a time slot that fits your schedule.