Entrepreneurial Endeavors - Page 5
FOUR: Learn As You Go
Though Simpson had a degree in business before launching bearded brothers, he insists that there are no requirements for being an entrepreneur other than drive and a willingness to learn. “Beforehand, neither one of us had experience in food manufacturing,” he says. That hasn’t stopped their tasty snacks from reaching over 300 retail locations in two years.
Burnstein agrees: “Honestly, Dave and I are unqualified to do what we’re doing. We are constantly seeking advice from our amazing group of mentors.” He’s learned that entrepreneurship is a lot like training for a big race—first, decide to do it. Then, set goals, establish a plan, work hard, occasionally stop to assess the plan—and adjust as needed.
FIVE: Define Your Priorities
Amidst running a small business, finding time to train can be a challenge. Says Hughes, “The first summer we were on the road, I learned quickly that keeping up my running is crucial to my mental state, not to mention my backside.”
“Ideally I would like to be running four to five days a week,” says Simpson, “but my family and the business are more important to me than getting in the miles.” He still runs two to three days a week, and sees this as a worthwhile compromise during what he calls “the hustle stage” of launching a business.
For some, though, the flexibility of setting one’s own work schedule allows for more training, not less—especially when one’s co-founder is also a training partner. Says Burnstein, “most of our [business] strategy sessions take place on easy runs.”